Priscila Bertone

Priscila Bertone is a personal brand hub created to bring the work of a children’s book author, Etsy maker, and parenting creator into one owned domain.

The project starts from a clear problem: Priscila already had audiences and products distributed across different platforms — Amazon, Etsy, and YouTube — but did not yet have a central home for the brand. The site does not try to replace those platforms. Instead, it works as an owned layer for discovery, trust, SEO, and email capture.

What was built

The first version was designed as a lightweight, fast, editable digital presence focused on mobile experience, content, and outbound conversion.

The main elements include:

• a homepage with brand positioning and clear paths to books, gifts, and videos;
• children’s book pages with outbound links to Amazon;
• product and personalized gift structure with outbound links to Etsy;
• institutional pages and editable content;
• newsletter signup to build an owned audience;
• contact form with email integration;
• outbound click tracking;
• Keystatic admin protected by Basic Auth;
• content stored as versioned files in GitHub.

Role in the project

My work covers product architecture, content structure, UX decisions, frontend implementation, CMS configuration, integrations, and deployment.

An important part of the project is balancing simplicity for the brand owner with a solid technical foundation. The admin needs to feel like a friendly form, while the public site needs to be fast, searchable, polished, and trustworthy.

Product and technology decisions

The stack was chosen to keep the public site static whenever possible, minimizing frontend JavaScript and isolating dynamic behavior into on-demand routes.

The foundation uses Astro 5, Tailwind CSS v4, Keystatic, Markdoc, and Cloudflare. Keystatic lets content live in the repository while still being editable through an admin interface. In production, the plan is to use GitHub mode so Priscila’s edits create commits and trigger a new deployment automatically.

The integrations were kept as thin wrappers:

• MailerLite for newsletter signup;
• Resend for the contact form;
• Cloudflare Web Analytics and a custom beacon for outbound clicks.

Result

The project is still in development, but it is already about 90% complete. The core structure, technical direction, editorial workflow, and deployment foundation are in place.

Once live, the site should become the digital home for the Priscila Bertone brand: a place to present books, personalized gifts, videos, and family-centered stories with more autonomy than relying only on marketplaces and social platforms.