Problem
Create a clear and scalable digital presence for a language school that needs to explain its offering, publish useful content, support campaigns, and convert visitors into conversations.
website
Goodstart Website
The website gives Goodstart an owned, high-performance foundation for authority, campaigns, content, events, and new-student acquisition.
Goodstart language school's institutional website, built to present the brand, courses, teaching approach, content, events, and paths for prospective students to get in touch.
Project type: website Status: live Year: 2024
Executive summary
Solution
I built an Astro-based institutional website with commercial pages, an MDX blog, events, Web Stories, certificates, landing pages, and marketing integrations, with a focus on SEO and performance.
Image gallery
Case walkthrough
Goodstart Website is the institutional home of Goodstart language school, presenting the brand, its courses, teaching approach, content, events, and ways for prospective students to start a conversation.
It is the public and commercial layer of the Goodstart ecosystem. While Goodstart+ focuses on the learning experience, the institutional website supports discovery, trust, SEO, campaigns, partnerships, and acquisition.
What was built
The current website includes:
- institutional and commercial pages for Goodstart’s courses and formats;
- direct contact and WhatsApp conversion paths;
- an MDX-powered blog and editorial pages;
- event pages and campaign landing pages;
- Web Stories designed for visual discovery;
- lead-generation experiences such as downloadable materials;
- certificate lookup with Firebase authentication;
- Google Tag Manager and Meta Pixel integration;
- a structure that can continue expanding with new offers and content.
Role in the project
My work covers digital strategy, information architecture, UX, copywriting, SEO, frontend implementation, content structure, and the technical evolution of the website.
The project translates the school’s real commercial and educational needs into a coherent public experience. It needs to explain the offering clearly, support multiple campaigns and audiences, and remain fast and maintainable as content grows.
Product and technology decisions
The current foundation uses Astro 5, React 19, TypeScript, MDX, and Tailwind CSS. This combines fast static pages with interactive components and editorial content versioned in the repository.
Cloudflare supports deployment and infrastructure. Firebase powers authenticated functionality such as certificate lookup, while Google Tag Manager and Meta Pixel support marketing measurement.
Result
The website is live at goodstart.com.br as Goodstart’s main institutional presence. It brings brand communication, courses, content, events, campaigns, and acquisition into an owned platform that can evolve alongside the school.
Stack
Astro 5React 19TypeScriptMDXTailwind CSSFirebaseCloudflareGoogle Tag ManagerMeta Pixel
Tags
WebsiteEducationSEOMarketingUXInstitutional
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